1970–Present :: Dhurries
In 1970, Ira sensed another rising fashion trend. With a contract and advance from Manhattan's Stark Carpet, he returned to Afghanistan this time on a quest for flatwoven cotton dhurries. Dhurries were rarer than kilim. Made for palaces and large houses, dhurries could be quite large and well suited for the American market, while kilim, designed for portability by nomadic peoples, tended to be smaller. The search took him to all the provinces of Afghanistan as well as to Pakistan. With Ira shipping hundreds of dhurries, Stark Carpet began a media blitz.
The cotton dhurry fashion in interior design was born and has remained a popular style ever since. Ira later formed partnerships with other Manhattan showrooms including Doris Leslie Blau and Patterson, Flynn and Martin, supplying oversized palace dhurries and fine kilim. Seret and Sons' looms overseas have been making custom orders of any size, design and color since 1975. Their Santa Fe showrooms are home to peerless collections of both new and antique dhurries from India, Afghanistan and Pakistan as well as antique and new tribal kilim.